Aleena Walji
Aleena Walji
Project Coordinator, Commercialization
(3)
3
Categories
UI design UX design Social media marketing Mobile app development Software development

Achievements

Latest feedback

Mihan Bandara
Mihan Bandara
Learner
March 17, 2025
Project feedback
Aleena and Mauricio were very responsive and open minded to new ideas
Advance Ontario
Advance Ontario: January 2025 Cohort
Advance Ontario
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Business Development and Marketing Internship
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Angel Lin
Angel Lin
Learner
May 28, 2025
Project feedback
I had a great experience working with Aleena and the team at Holland Bloorview. Aleena provided clear guidance while giving me the creative freedom to explore and improve my work. Her feedback was always thoughtful and constructive, which helped me grow.The collaborative and respectful environment made this project especially rewarding.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Business Development and Marketing Internship
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Nava Medikonda
Learner
May 28, 2025
Project feedback
I enjoyed working with Aleena Walji and Mauricio Meza, who were my project coordinators on this project. They have guided me and aimed to steer me on the right path towards fulfilling the project's goals, in a way that aimed to tackle creativity whilst maintaining a professional final product. Something that I took away from this experience more than anything is that when you work for an organization, there are rules that have to be followed, colours have to look a certain way, fonts have to meet specific standards, and an Avant-garde approach to the work is usually a no-go. Still, experimenting is fine when a balance in style and substance of an output that is expected is met. Overall, you come to realize this is a team endeavour, and the advice you're given helps formulate the tasks you submit.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Business Development and Marketing Internship
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital

Recent projects

Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Toronto, Ontario, Canada

Business Development and Marketing Internship

The Bloorview Research Institute’s Commercialization Office aims to enhance its outreach efforts by refining its marketing strategies and materials. The project focuses on improving the offices prospecting capabilities, creating/optimizing its Customer Relationship Management (CRM) system, and developing marketing materials that effectively communicate the office’s mission and services to potential partners and stakeholders.

Matches 2
Category Customer segmentation + 4
Open
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Toronto, Ontario, Canada

Digital Marketing Campaign Creation for Launch of Children’s Music App

We have developed a music education app called Bootle Band that is currently available on the Canadian Apple App store. We aim to launch this app in the US App Store and would like to develop a detailed marketing plan and campaign to help with this launch. 

Matches 1
Category Product or service launch + 4
Closed
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Toronto, Ontario, Canada

Automated Android Software Installation and Update Utility II

We have developed a physical rehabilitation therapy app called Bootle Blast that runs on a specialized 3D camera computing platform that operates on Android OS. Given the unique hardware requirements of our software and how we intend to sell the system, we do not want to list the app on Google Play. However, we still need a way to install and update the app once it has been deployed to end users. The goal of this project is to develop a companion app that will be installed on Android and is primarily responsible for installing and keeping Bootle Blast updated.

Matches 1
Category Software development
Closed
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Bloorview Research Institute, Holland Bloorview Kids Rehabilitation Hospital
Toronto, Ontario, Canada

Automated Android Software Installation and Update Utility

We have developed a physical rehabilitation therapy app called Bootle Blast that runs on a specialized 3D camera computing platform that operates on Android OS. Given the unique hardware requirements of our software and how we intend to sell the system, we do not want to list the app on Google Play. However, we still need a way to install and update the app once it has been deployed to end users. The goal of this project is to develop a companion app that will be installed on Android and is primarily responsible for installing and keeping Bootle Blast updated.

Matches 1
Category Software development
Closed