(Local Heroes Film Festival) ENTR 4433 Business Plan Development

Project Description : [Local Heroes Film Festival] Welcome to the Edmonton Short Film Festival which manages the Local Heroes Film Festival! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative program - the Local Heroes Film Festival. Main Goal : The primary objective of this project is to produce a business plan for expanding Local Heroes Film Festival (LHFF) distribution across Alberta.

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.