Target Audience Persona Development and Journey Mapping

To create detailed personas and journey maps for our target audience to ensure our product or service aligns with their needs, pain points, and goals. This will provide actionable insights to refine user experiences and improve the effectiveness of our offerings. Our company is currently lacking a clear understanding of who our target audience is and how they interact with our product or service. This lack of insight leads to ineffective communication, unclear value propositions, and user experiences that fail to address key pain points. Criteria for Success • Development of at least three actionable and detailed personas representing the primary segments of our target audience. • Journey maps that illustrate the user experience, including touchpoints, challenges, and opportunities for improvement. • Clear, actionable insights to guide design, marketing, and product development teams. • All deliverables presented in a format that is easy to share and incorporate into future projects.

Social Media Sales Manager

The main goal for the project is to create shops in the Social Media Sites and develop strategies to promote them for Body Benefit Enterprises Inc. This will involve several different steps for the learners, including: - Researching the target audience and market trends on social media platforms. - Creating and setting up shops on various social media sites. - Developing promotional strategies to drive sales and engagement. - Analyzing the performance of the shops and strategies to make improvements. - Collaborating with the marketing team to align social media sales with overall marketing efforts.

E-Commerce Business Developer

SleepGift is an e-commerce business based in Surrey, BC, offering EMF protection and shielding products. We are looking for an entry level E-Commerce Business Developer to assist us to build steady sales and growth.   If you are trained to perform SEO, develop e-commerce businesses, implement online growth strategies, and have experience with digital platforms, such as Shopify, Amazon, Etsy, and optimize listings by using proper tactics, promoting the e-stores on different social media sites and successfully target the audience through organic and paid campaigns, we want to hear from you.  

Ecommerce Expansion and Optimization Project

The main goal for the project is to expand the presence of SleepGift products on different ecommerce platforms and optimize the content and listings to increase sales and profits. The project also aims to run paid advertisement campaigns, select high quality images and videos for each product, and analyze the performance of each ecommerce platform.