Target Audience Persona Development and Journey Mapping

To create detailed personas and journey maps for our target audience to ensure our product or service aligns with their needs, pain points, and goals. This will provide actionable insights to refine user experiences and improve the effectiveness of our offerings. Our company is currently lacking a clear understanding of who our target audience is and how they interact with our product or service. This lack of insight leads to ineffective communication, unclear value propositions, and user experiences that fail to address key pain points. Criteria for Success • Development of at least three actionable and detailed personas representing the primary segments of our target audience. • Journey maps that illustrate the user experience, including touchpoints, challenges, and opportunities for improvement. • Clear, actionable insights to guide design, marketing, and product development teams. • All deliverables presented in a format that is easy to share and incorporate into future projects.