Equity, Diversity, and Inclusion (EDI):Strategy & Online Presence Implementation

Project scope
Categories
Communications Digital marketing Social media marketingSkills
critical thinking vse (operating system) content creation digital content strategy digital media strategy time management communication research writingProject Description and Scope:
Introduction
The VSE Career Centre is seeking students that are interested in developing and implementing digital content strategies that will help elevate the Equity, Diversity, and Inclusion (EDI) measures incorporated into the VSE Career Centre’s professional online presence as well as digital communities like LinkedIn.
Students would have the opportunity to
· Create and implement a digital strategy for the VSE Career Centre’s use of a new EDI-focused LinkedIn group, with the intent to engage employers, partners, BIE students, alumni and other stakeholders in EDI initiatives and group discussion
· Engage with online content and LinkedIn group posts as an “EDI Ambassador” to increase community interaction
· Research, propose, and create content suited to various purposes, e.g. to be informative, entertaining, educational, relevant, and utilize LinkedIn Live and LinkedIn Learning[ch1]
· Elevate written pieces on the VSE Career Centre’s professional website through the lens of EDI
· Offer insight into future digital needs of the VSE Career Centre
We’re looking for someone like you if:
· You are passionate about EDI and furthering your personal knowledge in this area
· You are a critical thinker with an ability to analyze and design long-term media strategy
· You are attuned to the needs of different audiences and can tailor content accordingly
· You like working in a team environment and are receptive to feedback
· You are sensitive to the differences between personal and professional media presence
Qualifications:
· Excellent writing and communications skills, particularly the ability to write clearly and professionally
· Intermediate knowledge of LinkedIn preferred
· Able to create content that is brand-consistent on a regular basis
· Excellent time management and organizational skills
linkedin live and linkedin learning [ch1]
- Students will report directly to the VSE Career Centre Director
- Training, guidance, and mentorship will be provided by the Director and the VSE Career Centre Staff
About the company
The VSE Career Centre is a University of British Columbia (UBC) based centre, which takes a holistic approach as a career resource centre to support Bachelor of International Economics (BIE) students to think critically. Students are supported with their professional and personal development from self-discovery stage to by providing career coaching services and resources. Additionally, we work to build long-lasting relationships with employers, businesses and other key stakeholders to help BIE students become the top choice for recruiters in various industries.