Content Marketing for Food Industry Software Demand Generation
Main contact
Project scope
Categories
Communications Creative writing Digital marketing Social media marketingSkills
content marketing information gathering media lists blog posts marketing lead generation communication search engine optimization researchIcicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights.
To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them.
If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Prepare a series of 4-8 blog posts between 750-1500 words in length on solutions that Icicle's software offers to food manufacturers - Each blog post assignment will include a brief detailing the topic, reference links, and SEO recommendations. In addition, a 30-minute interview with an Icicle subject matter expert will be scheduled to help you gather information on how the software works and provides the solution(s) described in each assignment brief.
- Prepare corresponding media posts to promote blog content on Icicle's LinkedIn, Twitter, Facebook and Instagram profiles.
- Identify outlets from our media list or your own research to share our story and content to.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Icicle moves food companies to an intelligent cloud system that simplifies operations. Our technology connects quality assurance, traceability, food safety, production management and so much more into a single unified digital platform.
Main contact