Bizstori aims to enhance its digital marketing strategy by leveraging AI video generation tools to create short, engaging product marketing videos. The project focuses on utilizing platforms such as Pictory, Synthesia, and Runway to produce raw video content that captures the essence of Bizstori's products. These videos will serve as the foundation for the company's in-house editing team, who will refine and distribute the final versions across various social media platforms. The goal is to create visually appealing and informative content that can effectively communicate product features and benefits to a broad audience. This project provides learners with the opportunity to apply their knowledge of digital marketing and video production in a practical setting, while also gaining experience with cutting-edge AI tools.

The project deliverables include a set of 3-5 raw product marketing videos, each approximately 1-2 minutes in length, created using AI video generation tools. These videos should effectively highlight key product features and benefits, ready for further editing by Bizstori's in-house team. Additionally, a brief report summarizing the video creation process, tool selection rationale, and any challenges encountered should be provided. This will ensure a comprehensive understanding of the project outcomes and facilitate seamless handover to the editing team.